Privacy Policy

1.0) About

Baby Central (The distributors of Wonderfold) are committed to protecting your personal data. Our Privacy Notice explains detailed types of personal data we may collect about you when you contact us. It also explains how we’ll store, handle and keep it secure.

This notice describes the privacy policy used at Baby Central and how we use your data.

2.0) When we collect data

When you visit website, and use your account to purchase products
When you make an online purchase and check out as a guest
When you create an account with us
When you purchase a product or service in our offices or by phone but don’t have (or don’t use) an account.
When you contact us on social media
When you contact us with queries, complaints etc. For example, if a compliant is received we may collect your personal data.
When you ask for information to be emailed to you regarding a product or service.
When you enter competitions
When you review our products and services
When you fill in any forms on any of our websites including,,,,
When signing up to receive newsletters
If the law requires, we may collect and process your data to pass onto people involved in fraud or other criminal activity

3.0) What data do we collect?

If you have an online account with your name, billing/delivery address, orders and receipts, email and telephone number.
As and when necessary we collect and store details for as long as required
Details of your communications with us through ‘contact us’ forms filled in online or telephone conversations. For example, we collect details of any complaints or comments you make, details of your purchases, how and when you contacted us. This includes details of your name and full address.
Information gathered by the use of cookies in your web browser
Your social media username, if you interact with us through those channels, to help us respond to your comments, complaints or feedback etc.

4.0) How we use your data

To process any orders that you make by using our website or telephone. If we don’t collect your personal data, we won’t be able to process your order and comply with our legal obligations.
To deliver any of our competitions prizes which you enter, based on your consent given at the time of entering
To process some orders, we need to share your details with a third party who is providing a service (delivery courier). Without sharing your personal data, we’d be unable to deliver your order.

5.0) How we protect your data

When it comes to keeping your data secure, we ensure that it is protected with care.

All our websites use ‘https’ technology which is used to protect page authenticity on all types of websites. This ensures that all communications are private.

On our transactional website, access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.

6.0) How long do you keep my data?

Whenever we collect or process your personal data, we’ll only keep it for as long as it is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised.

For example, when an order is placed we will keep this personal data for 7 years, so we can comply with our legal, financial and contractual obligations.

7.0) Who do you share my data with?

We share your personal data with our trusted third parties including couriers, suppliers and order processing websites such as Opayo, Paypal etc.

8.0) Your rights for your personal data (including employees)

As a data subject, you have a legal right, under EU Regulation 2016/679 General Data Protection Regulation (“GDPR”) to find out about our use of your personal data as follows:

Confirmation that your personal data is being processed by us;
Access to your personal data;
How we use your personal data and why;
Details of any sharing or transfers of your personal data;
How long we hold your personal data;
Details of your rights under the GDPR including, but not limited to, your rights to withdraw your consent to our use of your personal data at any time and/or to object to our processing of it.

To ask for your information, please contact visit to fill in a Subject Access Request Form and send to

9.0) Further information

We hope this Privacy Notice has been helpful in setting out how we handle your personal data and your rights to control it.

If you have any questions, please contact our Operations Director who will be able to help:

Email us at or write to us at Baby Central, CMS House, Fynney Fields, Brooklands Way, Leek, Staffordshire, ST13 7QG.

10.0) Klarna payments

We use Klarna as the provider of our checkout. This means that we might transfer your personal data in the form of contact and order details to Klarna when the checkout is loaded, in order for Klarna to manage your purchase. Your personal data transferred is processed in line with Klarna’s own privacy notice.